The Challenge
A busy B2B marketing agency had won several new client accounts, each requiring a steady stream of high-quality content — including SEO-optimized blog posts, case studies, LinkedIn content, and email campaigns.
While their internal team excelled at strategy and client relationships, they didn’t have enough in-house writers or editors to handle the growing volume of content production. Hiring full-time writers wasn’t cost-effective, and managing a rotating list of freelancers had already proven inconsistent and time-consuming.
The agency needed a content partner they could trust to handle volume and quality — and to do it quickly, reliably, and without constant oversight.
The Solution
CiCoor Sourcing ApS built a dedicated content team tailored to the agency’s needs. We assigned:
A content manager to serve as the agency’s main point of contact
A team of industry-specific content writers with experience in SaaS, tech, logistics, and professional services
A senior editor to ensure consistent tone, accuracy, and formatting across all client deliverables
The agency provided brand guidelines and client briefs, and we built a simple workflow that fit their existing process (Google Docs, Trello, Slack). The team delivered weekly batches of content with quick turnaround and minimal revisions required.
The Result
Within the first month, the agency saw a measurable improvement in both output and efficiency. They were able to deliver on all client deadlines without overwhelming their internal team — and clients consistently praised the quality and relevance of the content.
Key Outcomes:
100+ content pieces delivered in the first 3 months
95% of content approved by clients on first draft
Freed up 20+ hours per week for the agency’s internal staff
Scalable solution that flexed with the agency’s client load
100% consistency in tone and voice across all content types
Why It Worked
Instead of juggling freelancers or stretching internal bandwidth, the agency had a single, reliable partner that could scale up or down as needed. CiCoor’s content team operated as an extension of the agency — aligned with their goals, tuned into each client’s brand voice, and committed to hitting every deadline.
The Client’s Feedback
“CiCoor has been a lifesaver. We finally have the content volume we need, without sacrificing quality — and we can focus more on strategy and client success. It’s like having a full editorial team on standby, but without the overhead.”