The Challenge
A lifestyle e-commerce brand was growing fast, but their internal team was small and already stretched across product development, logistics, and customer support. While they had strong products and loyal customers, they lacked the in-house marketing capacity to scale their reach through paid ads, SEO, and consistent content.
They had tried hiring freelancers, but managing several independent contractors became time-consuming and inconsistent in terms of quality and communication. What they needed was a reliable, all-in-one outsourced marketing solution — fast.
The Solution
CiCoor Sourcing ApS stepped in with a flexible, full-service marketing team tailored to the client’s specific goals. We assigned:
A paid advertising specialist (Google Ads + Meta)
An experienced SEO/content writer
A graphic designer for social and ad creatives
A strategic marketing coordinator to align campaigns and act as the single point of contact
This remote team plugged directly into the brand’s workflow (Slack, Asana, Shopify, and Google Analytics) and started with a 4-week sprint focused on auditing existing performance, identifying quick wins, and planning the first three months of campaigns.
The Result
Within the first 60 days, the client saw significant improvements across the board. Ad campaigns were restructured and optimized, resulting in a lower cost per acquisition (CPA), and new content began driving more organic traffic to the webshop. The brand also gained a consistent voice across email, social, and blog content — which helped build stronger engagement with their audience.
Key Outcomes:
60% increase in website traffic over 4 months
2x return on ad spend (ROAS) improvement from paid campaigns
3x increase in organic blog traffic
Full marketing function delivered at 40% less cost than hiring locally
Why It Worked
By outsourcing to CiCoor, the client avoided the cost and complexity of hiring multiple in-house marketers — yet gained the same capabilities and even better flexibility. The remote team operated like an extension of their brand, with weekly reporting, clear communication, and fast turnarounds.
The Client’s Feedback
“It’s like having a marketing department without the overhead. The team at CiCoor really understood our brand and helped us scale in a way we couldn’t have managed on our own. We now spend more time focusing on products and customers — and let them handle the rest.”